The core business is fruit and some kind of vegetables trading nationwide. The company has an industrial unit with 5 refrigerator chambers, state-of-the-art machines that allow the automation of the fruit processing, selection and distribution. Furthermore, It has 2 points of sales in a very important market in Murcia province (southern Spain). The selling includes the company tangible assets and goodwill plus the real state that extends around 5,000 m2 of recent construction.
Strengths
-Strategic location, very close to the highway that permits auto distribution to Madrid, Barcelona, Almería provinces. This is a very important issue for the business.
- State-of-the-art machinery, that permits to increase productivity and the quality of its products. In the supermarket where operates, it doesn’t have competitors with level of sophistication.
- Constant growing of volume during last 4 years, in spite of low prices and the strategies of purchasing applied.
- Export capacity to the rest of Europe, although, this implies an appraisal of the relation cost/benefits.
- It has a consolidated brand in the Spanish market
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