IS TROTTER BRUVERS
SL FRANCHISE FOR YOU?
Independent English cash and carry.
Selling microwaves, mountain bikes, fridge freezers, sun awnings,
horse tack and accessories, also selection of named brand English
food. At Calle D La Pansa, 6 Poligono Industrial Est
Pedreguer
Starting a business anywhere takes commitment,
passion and a great deal of hard work. Starting a business
overseas adds to the complexity but the rewards can be considerable
and the Trotter Team will help you every step of the way in
-
Finding a home, Inrances cover, Importing
vehicles, Legal advic, Tax matters, Every aspect of setting up your
new Cash and Carry Store...in fact everything you need to know to
help you to begin your new life abroad.
WHY TROTTER BRUVERS?
We take the strain out of starting a business
abroad and our team of experts will help you to make your dream
possible.
We will work alongside Franchisees with a total commitment to their
success from start-up through to subsequent growth. Among the
thousands of British people living or spending large amounts of
their time in Europe are some of the wealthiest consumers in the
world and they present a tremendous customer base seeking "a little
slice of home" through well-known and much-loved British
products.
UNDERSTANDING THE TROTTER BRUVERS
CONCEPT
Our trading philosophy is based around the antics
of the loveable Cockney rogue and wheeler dealer, Derek "Del Boy"
Trotter, from the hugely successful BBC Television series
"Only Fools and Horses".
Whereas Del Boy spent his time operating from his
market stall in Peckham, and in some cases from his road-side
suitcase, creaking under the weight of "dodgy gear", we deal only
with legitimate and high-quality products which are transported
directly from the UK. However we have adopted "Del Boy's" basic
sales philosophy of "a good deal" and the instore concept is unique
to Trotter Bruvers in that we offer supermarket quality at Peckham
Market
prices.
We don't have fancy shelving but use warehouse
racking to display the goods, maximising floor space.
ADDITIONAL REVENUE
We also promote the "Shop within a Shop" idea
which not only adds valuable revenue for the Franchisee but also
provides the customers with a varied selection of other quality
products which could range from women's lingerie, English books,
computers and crockery.
The prime instore concession at the Pedreguer
store is to J.M.L. - the world leaders in retail promotions, who
have consistently delivered exceptional sales through the
combination of innovative products, in-store video promotions
and
heavyweight TV advertising. For the host of retailers already
stocking J.M.L., this has proven to be an incredible sales
opportunity that is one of the most profitable uses of floor
space.
YOUR COMMITMENT TO US
1. You will need to be 100% true to Trotter
Bruvers.
2. You must believe in the Trotter Bruvers
Concept.
3. You must be prepared to work hard.
4. You must be honest with us and to
yourself.
THE TROTTER BRUVERS PROMISE TO
YOU
During the first two weeks of your store being
open, our team will provide
hands-on assistance with the Franchisees, if required plus an
on-going training programme to assist in expansion. We train each
Franchisee and member of staff in every aspect of running the store
and we are available every day of the week for help and
advice.
Your success is our success so we will support
you in every possible way.
WHAT WILL I GET FOR MY
MONEY?
The 200,000 euros buys the following:
EQUIPMENT
5 aisles each with 7 Bays of Racking
20 Freezers
1 x Pallet Truck
1 x Fork-lift Truck
Trolleys and Baskets
OFFICE EQUIPMENT
2 x Cash Till systems
1 x Fax Copier
1 x Computer
1 x Brother Translator and Labeller
1 x Safe
Desks and Chairs etc.
MARKETING
The cost of three months' Radio and Newspaper advertising
1 x Reliant Robin yellow Three-wheeler on a Trailer
All Exterior and Interior Signage
Initial Printing for Business cards and Stationery
STOCK
30,000 euros worth on shelves
25.000 euros worth on wheels to you.
You will receive a complete Start-up Manual and a
Website User Guide.
The cost of services and legal fees may vary but
we have budgeted approximately 12,000 euros into the above
pricing.
MARKETING
Our wide range of experts will be available to
you every day and will help you with the launch campaign of your
new store, web page designs, on-going promotions, newsletters,
on-line campaigns, advertising and direct marketing.
BUSINESS SUPPORT AND
AFTERCARE
We will help you with any business problems you
encounter, especially local issues that may occur and, if you wish,
we will carry out routine analysis of your sales plus we will share
knowledge and help between Franchisees with international
merchandising ideas.
Our regular newsletter, "Cushty" will keep all
Franchisees up-to-date with parent company developments, news and
stories about other Franchisees and any information which will help
you to grow your business.
A MESSAGE FROM CLIFF GARDINER - Managing
Director
I have a wide range of business experience and
have run several very successful companies since 1972 and I must
stress that starting up and developing a new company is not all
plain sailing. It is hard work with long hours which can be both
mentally and physically exhausting at times but the
rewards can be exceptional.
I am now offering entrepreneurs a great
opportunity to join our range of stores, to develop with us and to
enjoy our success for as Del Boy says, "He who dares wins". If you
have a dream then go for it and make it happen and don't become an
"If only I'd...."!
Remember, though, that you must be 100% committed
as must your partner or family who may be joining you in this
venture. They will need to be behind you and support you every step
of the way!
And again as Del Boy says, "WHO KNOWS THIS TIME
NEXT YEAR......."
