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British products cash and carry supermarket franchise oportunity. Due to continued expansion oportunities exist throughout Spain, Portugal and France to establish further branches on a franchise basis. This is a well established business with a highly recognisable brand name and a full turn key package of warehouse (on lease), fixtures and fittings and stock is provided. In addition to a comprehensive range of UK products, the business operates a unique concept of store within store concessions.
The trading philosophy is based around the antics of the loveable Cockney rogue and wheeler dealer, Derek "Del Boy" Trotter, from the hugely successful BBC Television series "Only Fools and Horses".
Whereas Del Boy spent his time operating from his market stall in Peckham, and in some cases from his road-side suitcase, creaking under the weight of "dodgy gear", the company deals only with legitimate and high-quality products which are transported directly from the UK. However they have adopted "Del Boy's" basic sales philosophy of "a good deal" and the instore concept is unique to Trotter Bruvers in that they offer supermarket quality at Peckham Market
prices.
Stores don't have fancy shelving but use warehouse racking to display the goods, maximising floor space.
They also promote the "Shop within a Shop" idea which not only adds valuable revenue for the Franchisee but also provides the customers with a varied selection of other quality products which could range from women's lingerie, English books, computers and crockery.
The prime instore concession at the company's pilot store is to J.M.L. - the world leaders in retail promotions, who have consistently delivered exceptional sales through the combination of innovative products, in-store video promotions and
heavyweight TV advertising. For the host of retailers already stocking J.M.L., this has proven to be an incredible sales opportunity that is one of the most profitable uses of floor space.
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