Concept: Customised furniture
and interior décor franchise. Interior décor has become a
passion for an increasingly affluent population. But tastes have
changed, and Placard et Rangement has done away with old-fashioned
dressers and cabinets, instead offering a modern range of
bookcases, desks, coffee tables and other furniture. Maximising
storage space has become a preoccupation for French people when
they move house and Placard etRangement, which has been growing for
four years, satisfies this growing demand successfully. Each
customer gets a tailor-made service, and franchisees do a range of
jobs – from superficial work in one room, to a top-to-bottom
refurbishment of whole properties. It’s a strategy that works
very well and customers spend an average of €2,000
(£1,400). Such is the quality of materials used, Placards et
Rangement can offer its clients ‘storage art’. Its
stores tend to be situated in out-of-town stores.
Return on investment: The global
investment, not including the ‘pas de porte’ – an
additional payment for rent or an indemnity at the expiration of
the lease – is between €110,000 (£77,000) and
€130,000 (£92,000). Depending on the territory size, the
fee can vary between €60,000 (£42,000) and €90,000
(£63,000).
Franchisee requirements: Someone
with trade skill and experience and the ability to manage between
two and five stores.
Advantages: The marketplace is
growing fast, but disorganised. This business has high-income
customers, does not need require any stock and the profit margin is
50%. The pilot store realised €400,000 (£282,000) in its
first year, on a €90,000 (£63,000) investment (before
the management fee).
Product/service: Furniture and
interior décor.
Investment: €60,000
(£42,000) to €90,000 (£63,000)
