Business Model
Overview (International)
4Refuel is one of North
America’s largest providers of onsite diesel refuelling to
fleets of trucks, and construction equipment. Through investment in
training and technology 4Refuel has
greatly redefined and professionalised an industry that has had the
same commodity-based model for decades, thus gaining tremendous
competitive differentiation and advantage over other fuel
management franchises. By offering scalable and tailored
Fuel Management solutions, 4Refuel has been able to secure large national clients
including Coca-Cola, Wal-Mart distributors, Lafarge, CN Rail as
well as major municipalities.
Onsite refuelling increases the productive time
of clients by an average of 20 minutes per day, per vehicle by
refuelling onsite during idle hours and saves the cost of labour
and overhead associated with sending each unit to fill up with
petrol at offsite sources, such as card-locks.
Market Positioning
Fuel is the highest operating cost behind labour
for businesses and franchises in transport, construction and
logistics. Seeing an opportunity to increase its relevance to
clients, 4Refuel
evolved and expanded its core onsite business into a new category
called fuel management – a technology-enabled resource
management service that the 4Refuel franchise is helping to define.
4Refuel uses proprietary data
capture technology to create a detailed record of each fuel
transaction. This enables clients to measure and manage their fuel
consumption more efficiently. No other onsite refueller provides
this level of data reporting. Moreover, through research and
development, 4Refuel has created
new-generation fuel-management technology that uses radio frequency
tags and engine performance data to create a detailed picture of
fuel use from fuel pump to tail pipe. The system is so powerful it
can measure idling, speeding, high revving, eliminate fuel theft
and even track greenhouse gas emissions.
Simply doing business with 4Refuel actually makes clients
greener through reduced fuel consumption, alternative fuels and
greater fuel efficiency realised through fuel management
technology.
Fuel management significantly changes the
competitive landscape for onsite refuelling that has relied on the
same commodity-based approach for decades. By pioneering and
developing this new category, the 4Refuel franchise
has taken leadership of it through product diversification and
has greatly enhanced client retention through unique service
value.
What type of companies benefit from using
4Refuel?
4Refuel can help ANY company
that uses diesel or biodiesel as their fuel. We provide fuel
delivery to all industries including fleet, construction, home
heat, power generation/emergency services, marine, rail,
industrial, mining, forestry, oil and gas, and municipal
organisations.
Combining a proven business model with ISO-based
quality, safety and environmental standards, the 4Refuel has created one of the
most attractive franchise opportunities available today!
The Model - the 4Refuel
Advantage
As a Country/Regional Licence holder you will be
granted a geographic territory within a new market where
4Refuel may or may not have
current operations distributing fuel. Your will have the
responsibility to build a 50+ unit (truck) business and establish
and grow the 4Refuel brand. You will only
award sub-franchises in secondary markets on a selective basis.
Specific build/growth schedules will be put in place to assist you
in setting and achieving growth targets for your fuel management
franchise.
Candidate Profile:
The ideal candidate for this fuel management
franchise will have extensive business building experience and
advertising/marketing/mentoring skills, which will enable
achievement of the goal. Candidate characteristics include:
- financial strength and capabilities to grow the
4Refuel brand
- intimate market knowledge, access and
understanding
- extensive network in the country/region of
interest
- desire to commit to accomplishing articulated
goals
- ability to follow a proven franchise
system
- fit with the 4Refuel culture and commitment
to building an organisation that reflects the 4Refuel's dedication to pride,
purpose, passion and people
- ability to communicate fluently in English -
both oral and written
