Northampton Journal – May 2006
FranchiseSales.com Launches First UK Online Video Service
FranchiseSales.com has launched a new online video service to support franchisors and assist them to recruit quality franchisees. This is a first in the UK franchise marketplace.
Seventy-two per cent of all leading franchisors, questioned in a recent survey, believe online video will play a crucial role in future recruitment campaigns. However, only 15% stated that their videos were currently available online.
As a result of this feedback, FranchiseSales.com has launched a new online video service that allows franchisors to add their video to a library of franchise opportunities. To see existing franchises, please visit: http://www.franchisesales.com/uk-franchise/videos/default.aspx
There are over 25,000 business opportunities currently available in over 80 countries on FranchiseSales.com and its sister site, BusinessesForSale.com, which are both published by Dynamis.
“The lines of division in media between the internet, TV broadcasting and publishing are blurring,” said Tony de Vizio, director at Dynamis, the online publishing group that runs FranchiseSales.com, “therefore, organisations need to use a variety of media to capture customers over the web.”
Nearly 60% of franchisors have a video or DVD available and most (55 out of 60) would consider publishing it on the internet.
Franchisors that have already adopted FranchiseSales.com’s new service include auto-repair specialists Chips Away; signs franchise Fast Signs and the high street brand Cash Generator.
Anne Blee, Marketing Director at ChipsAway International adds, “FranchiseSales.com’s new facility provides ChipsAway with a unique opportunity to broadcast our promotional video direct to our potential franchisees.”
FranchiseSales.com and BusinessesForSale.com have over 100,000 registered buyers and over 11,500 unique users visit the site on a daily basis (certified by ABC Electronic – January 2006.)
Dynamis is a leading web publisher and was formed by brothers Andrew and Marcus Markou in 1996 to complement their family owned publication Business and Premises for Sale. Located in central London, Dynamis PLC is one of the few profitable and successful internet pure plays in the new media marketplace.
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